On charging like the practitioner you actually are.
Pricing·06 May 2026·8 min
On charging like the practitioner you actually are.
The hourly-rate trap and how to step out of it without losing the clients you have.
The follow-up that books — and the one that annoys.
Automation·02 May 2026·5 min
The follow-up that books — and the one that annoys.
Three sequences we run for every member, and the one we deleted.
Twelve tabs is a tax. Here's the receipt.
Tech for coaches·28 Apr 2026·6 min
Twelve tabs is a tax. Here's the receipt.
A practitioner-by-practitioner audit of the tool stack, in dollars and hours.
Why "trauma-informed" is hurting your search ranking.
Marketing for therapists·21 Apr 2026·4 min
Why "trauma-informed" is hurting your search ranking.
It's not the keyword. It's the placement, the schema, and the city page you're missing.
What a beautifully-priced website does, that yours doesn't.
Client attraction·14 Apr 2026·7 min
What a beautifully-priced website does, that yours doesn't.
The five micro-decisions premium practices get right. None of them are about the logo.
Saying no, in writing, to the wrong-fit client.
Pricing·07 Apr 2026·5 min
Saying no, in writing, to the wrong-fit client.
A template, with the actual sentences.